Auto Classifieds -- Online or Off?
by Graeme Sprigge Platinum Quality Author
Auto Classifieds are a great way to sell your car. But you
have a choice now to sell online, offline or a combination of both.
Let me just give you a few quick pros and cons that should jog a decision.
The Advantages of Online Auto Classifieds
* wide coverage
* nice pictures possible
* more space for description
* usually can be found from a search engine
* run it till you sell more common
Disadvantages:
* search means customer usually searching for that exact car or near to it -
misses buyers who chance on your car
* depends on traffic of site as too whether your ad is seen
* lower trust from internet based advertising
* Misses non-internet people
The Advantages of Offline Auto Classifieds
* higher trust factor
* picks up online and offline buyers
* no computer knowledge or site technology to interfere with the buying
process
Disadvantages
* pictures expensive
* less room for description
* may miss 'online only' buyers.
You may be able to think of a few more. Now for some facts. The six cars I
sold last year, were all advertised in online AND offline auto classifieds,
and were sold for the price I wanted. Three were sold from online
classifieds and three from offline.
So from this statistic, the solution would seem to be - spread your message
across both mediums.
Well that's it for now.
Happy Selling!
Graeme Sprigge is an automotive writer. His website
http://www.sellmycarforcash.com
has numerous auto articles. For an article on how to write a classified ad,
read
http://www.sellmycarforcash.com/sell-my-car-articles/how-to-write-car-classifieds-ad.html
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